Anarzai Talc & Minerals - Global Industrial Supplier Platform

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About This Project

The primary goal was to create a modern, high-performance web platform for Anarzai Talc & Minerals Company, a premier supplier from Afghanistan. The website needed to represent their high industrial standards, showcase their product quality (talc, marble), and facilitate global B2B trade by generating leads through request-a-quote functionality. My Role: As the Lead Developer/Engineering Architect, I was responsible for the full-stack development life cycle. This included: Engineering architecture design and performance optimization. Front-end development focusing on a responsive, professional user interface. Technical SEO implementation, specifically custom JSON-LD schema for a B2B quote on request model. Multi-language support configuration (English, Pashto, Dari). Analytics integration for real-time traffic monitoring. Technical Highlights: B2B-Optimized SEO Schema: Engineered custom 'Service' with 'AggregateOffer' JSON-LD markup to replace invalid e-commerce product markup. This resolved Google Merchant listing errors and established a valid, quote-request schema, improving organic visibility in industrial B2B searches. Advanced Analytics with SPA: Implemented lightweight Google Analytics 4 (GA4) integration designed for Single Page Applications (SPAs). This includes manual pageview triggers on route changes to ensure precise data collection without blocking initial page paint, verified via Google Tag Assistant. Scalable Architecture: Built with modern web engineering principles to ensure maintainability, scalability, and high annual capacity for traffic.

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